AQUIHAYAQUIHAY
Defining M-Pop as a mixture of R&B, Hip-Hop, and Latin traditional genres, Jay-lee, Neqer, Phynx, Zizzy, and Nehly (from Monterrey and Guadalajara) founded the world's first Anti-Boyband: AQUIHAYAQUIHAY.
Most people think that in order to be a part of something big or important there must be a common thread, something that makes that group different from the rest but similar amongst themselves. For AQUIHAYAQUIHAY this doesn’t make sense because anyone can be AQUIHAYAQUIHAY. They pushed aside those stereotypes and realized that by accepting the fact that none of us are the same or feel the same, we all can coexist in harmony and support each other by respecting each other's ideologies without betraying our own convictions. They believe we can learn from each other's experiences and accept ourselves the way that we are. We are in a constant flux and something so cliché as a global idea or stereotype shouldn’t define us.
Led by Adrian Be (global MGMT and creative director), the project was born at the beginning of 2016, eventually getting its name in April when the last member of the band joined. These young artists - trained by the streets and real-life experiences - sing, write, produce, direct, compose, and craft their own brand. They have redefined the concept of “Boy Bands” in Mexico and in the US, and are the forerunners of the Mexican Pop (M-Pop) movement.
Being AQUIHAYAQUIHAY is believing in yourself, it’s overcoming stigmas, it’s dismissing clichés that others cast upon you, it’s leaving everything behind to become who you really are, it’s bonding with your kind and never feeling the need to prove anything to anyone.
