For a quarter of a century, Steve Aoki has stayed ahead of the curve, shapeshifting with youth culture and emerging music scenes. The Miami-born, SoCal-raised Japanese-American artist has been influenced by Latin culture and the idea to form a Latin multimedia brand was propelled by Aoki’s recent cross-genre releases. In 2018, he teamed up with Daddy Yankee, Play-N-Skillz & Elvis Crespo to release his first ever Spanish single, “Azukita.” The song became a global anthem and Aoki invited the collaborators to perform it live at Ultra Music Festival in Miami. “Azukita” was followed by “Jaleo” alongside Nicky Jam and preceded by a stadium-size remix of J Balvin and Willy William’s “Mi Gente,” which was later included in Jennifer Lopez, Shakira, and Balvin’s Superbowl LIV performance. Most recently, Aoki worked alongside Maluma to release “Maldad,” on his Neon Future IV album. Billboard listed “Maldad” as #5 on their “The 10 Best Collaborations Between Dance & Latin Pop Artists” list.